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Product Guide

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Pillow Buying Guide

Having the right pillow is key to a good night’s sleep. Our quick guide shows you how to choose the perfect pillow, so you can sleep sound every night.

Explore our different ranges of pillows and find the perfect pillow for you!

Hollow Fiber- Luxury Pillows

The Luxury Pillow range comes in 3 different feels – designed simply to cater for every type of sleeper!

Choose the right pillow for you and enjoy your perfect night’s sleep.

Firm Pillow


Side Sleepers

A firm pillow will provide height and support for your head and neck and will in turn keep your spine straight. You may want to add a softer pillow on top of your firm pillow to achieve a desired and comfortable height.

Medium Pillow


Back Sleepers

A medium pillow should give you enough support to keep your head up without tilting it forward, keeping to the natural curve of your neck and spine.

Soft Pillow


Front Sleepers

As you sleep with your head closer to the mattress, you should look for a soft pillow that gently supports your head and neck, keeping your spine in its natural position.

Microfiber Pillows

Our Microfiber pillow is a longer lasting superior feel pillow.

We use ultra-soft microfiber fabric for the casing of the pillow allowing it to give you extra comfort while you sleep. Microfiber is definitely one of the wonder fabrics of modern day as they are generally easy to care for, breathe just like cotton and dry quicker.

Moreover, the pillow is designed and built using the latest manufacturing techniques making it last even longer!

Memory Foam Pillows

The Butterfly Memory Foam Contour Pillow is for sleepers who want a more controlled sleep posture to address neck or back pain.

Memory Foam is a special type of material that is extra supportive and yet is able to mold to your individual body shape, creating a comfortable cradle for your head while you sleep. The contoured design helps align your head, neck and shoulders for more relaxing and restful sleep.


The pillow is specially designed for people with neck and back pain.

Luxury Microfiber Duvets

The Microfiber Duvet range consists of two different types of Duvets – 200 GSM and 400 GSM.

GSM relates the weight and warmth of the Duvet. The higher the GSM the heavier and warmer the Duvet becomes.

200 GSM Duvet is for those who prefer a lighter Duvet‎,‎ and is usually suited better for summer months‎.‎

400 GSM Duvet is for those who prefer a heavier Duvet‎,‎ and is usually suited better for winter months‎.‎

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